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Digital Marketing Specialist

Uconn Health   Farmington, CT   Full-time     Advertising / Marketing / Public Relations
Posted on September 14, 2022
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Excellence, Teamwork, Leadership and Innovation.  These are the values that define UConn Health, and we are looking for team members that share these same values.  Our top rated organization is looking to add a skilled Digital Marketing Specialist search 2022-1541 to our Marketing Department. If you have a background in this field we want to hear from you.  

Interested applicants may apply at Career Opportunities at UConn Health: https://jobs.uchc.edu/CSS_External/CSSPage_Welcome.asp.

PURPOSE OF CLASS:   

At UConn Health, this class is responsible for supporting healthcare digital marketing efforts to include identification and development of campaigns, data gathering and analysis in determining measurable outcomes, and managing the Customer Relationship Management (CRM) platform. 

SUPERVISION RECEIVED:   

Works under the general supervision of an employee of higher grade. 

SUPERVISION EXERCISED:   

Leads project team members as assigned. 

EXAMPLES OF DUTIES:   

  • Works collaboratively with team members and stakeholders to determine and support key initiatives for integrated marketing campaigns;
  • Provides consultative assistance throughout project to assist stakeholders in understanding marketing tools and best practices; provides recommendations to accomplish desired end result;
  • Collects, analyzes, translates and reports on data to form marketing strategies;
  • Creates marketing campaigns for various service lines based on data and research;
  • Develops digital assets for Search Engine Marketing (SEM) and social media; such as banner/display ads, copy and imagery for ads, assessing keywords for search campaigns.
  • Provides day to day system, administration and configuration support for the CRM;
  • Analyzes data, reports and assists with optimization of both traditional and digital marketing communication efforts;
  • Brainstorms new and creative ways of identifying specific target audiences; ensures marketing is fully integrated with advertising platforms to capitalize on audience targeting;
  • Manages data collection and analyses for department specific reporting, including newsletters, websites, social media, call center, community education events and CRM campaigns;
  • Reviews and quality checks custom data pulls for completeness, clarity and alignment with goals and objectives; refines marketing lists and maintains data for data integrity;  
  • Translates findings, identifies trends and provides recommendations for quality improvements to marketing campaigns;
  • Reports on return of investment (ROI) of marketing efforts including procedure volumes, conversion rates, attribution and revenue;
  • Troubleshoots and generates new approaches to marketing campaigns; Oversees vendor operations and accountability.  
  • Performs other related duties as required.

MINIMUM QUALIFICATIONS REQUIRED   

KNOWLEDGE, SKILLS AND ABILITIES   

  • Knowledge of marketing concepts, terminology, and strategies;   
  • Proficiency working with marketing, communication and design tools;
  • Strong knowledge of digital marketing tools, processes and technology;
  • Strong knowledge of and experience with online digital media platforms, such as Google SEM and paid Facebook Ads;
  • Knowledge of data manipulation tools and online analytics;
  • Strong quantitative and statistical analytical skills;
  • Exceptional data management skills;
  • Excellent business writing, proofreading and editing skills with attention to detail;
  • Excellent verbal and written communication skills with the ability to illustrate and present data insights and bring simplicity and clarity to design specifications;
  • Strong interpersonal and relationship building skills to work collaboratively with team members, outside agencies and internal departments;
  • Ability to edit size and resize images for digital marketing efforts;
  • Ability to review reports, interpret data and create actionable next steps based on results;
  • Ability to express new ideas and seek innovative new approaches to challenges;
  • Ability to understand overall corporate strategic imperatives and align projects accordingly;
  • Ability to manage/lead multiple projects, priorities, and changing deadlines.

EXPERIENCE AND TRAINING:   

General Experience:   

Seven (7) years of experience in marketing with at least three (3) years of the total experience in digital marketing working with CRM systems in a healthcare environment. 

Substitutions Allowed:   

Bachelor’s degree in marketing, digital marketing, communications, data analytics or a closely related field may be substituted for four (4) years of the general experienc

Master’s degree in a closely related field may be substituted for one (1) additional year of the general experience. 

Preferred Qualifications:   

Bilingual

Schedule:

Full time 40 hours; Monday through Friday 8:00 am - 4:30 pm

FULL TIME MINIMUM EQUIVALENT SALARY: $82,992 

Why UConn Health  

UConn Health is a vibrant, integrated academic medical center that is entering an era of unprecedented growth in all three areas of its mission: academics, research, and clinical care. A commitment to human health and well-being has been of utmost importance to UConn Health since the founding of the University of Connecticut schools of Medicine and Dental Medicine in 1961. Based on a strong foundation of groundbreaking research, first-rate education, and quality clinical care, we have expanded our medical missions over the decades. In just over 50 years, UConn Health has evolved to encompass more research endeavors, to provide more ways to access our superior care, and to innovate both practical medicine and our methods of educating the practitioners of tomorrow.  

UConn Health is an affirmative action employer, in addition to an EEO and M/F/V/PWD/PV employer.  

All employees are subject to adherence to the State Code of Ethics which may be found at www.ethics.state.ct.us

All Workforce Members are required to have or obtain a vaccination as a term and condition of employment or to work in a UConn Health facility, unless an exemption or deferral has been approved. All new Workforce Members shall be required to provide proof of their vaccine status prior to the start of their employment. All records of vaccinations and approved exemptions will be maintained by Employee Health Services.  Additional information regarding this policy may be found at https://health.uconn.edu/policies/wp-content/uploads/sites/28/2021/08/2021-03-COVID-19Mandatory-Vaccination-Policy.pdf

Why UConn Health

UConn Health is a vibrant, integrated academic medical center that is entering an era of unprecedented growth in all three areas of its mission: academics, research, and clinical care. A commitment to human health and well-being has been of utmost importance to UConn Health since the founding of the University of Connecticut schools of Medicine and Dental Medicine in 1961. Based on a strong foundation of groundbreaking research, first-rate education, and quality clinical care, we have expanded our medical missions over the decades. In just over 50 years, UConn Health has evolved to encompass more research endeavors, to provide more ways to access our superior care, and to innovate both practical medicine and our methods of educating the practitioners of tomorrow.

UConn Health is an affirmative action employer, in addition to an EEO and M/F/V/PWD/PV employer.

All employees are subject to adherence to the State Code of Ethics which may be found at

www.ethics.state.ct.us

COMPREHENSIVE BENEFITS HIGHLIGHTS:

  • Industry-leading health insurance options and affordability
  • Generous vacation and sick-time plans
  • 12 Major and Minor Holidays off per year
  • Multi-channel retirement options (pension and match options)
  • Tuition waiver and reimbursement for employees and qualified family members
  • Progressive leadership and educational development programs available

All Workforce Members are required to have or obtain a COVID 19 vaccination and booster as a term and condition of employment to work in a UConn Health facility, unless an exemption or deferral has been approved. All new Workforce Members shall be required to provide proof of their vaccine status prior to the start of their employment. All records of vaccinations and approved exemptions will be maintained by Employee Health Services.  Additional information regarding this policy may be found at https://health.uconn.edu/covid-provider/mandatory-vaccination/