The Miami Herald

3511 NW 91st Ave
Miami , FL
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Sr Analyst Research & Analytics

The Miami Herald
Miami, FL Full-time
Posted on September 16, 2018
Miami Herald Media Company seeks a qualified candidate to occupy the position of Sr Analyst Research & Analytics. 

As our Sr Analyst Research & Analytics, you will be responsible for analyzing primary & secondary research data to support ad sales, subscriber growth, and marketing strategies. You will also assist in leading regional research efforts and providing strategic problem-solving support. This role reports to the Director, Market Research & Analytics. 

Primary Responsibilities

  • Responds to requests from internal clients from advertising and other divisions - retrieves appropriate information, analyzes, summarizes and puts into presentation-quality format, when appropriate
  • Serve as the analytics point-person on projects, applying logical and creative thinking to drive to fact-based insights
  • Creation, organization and maintenance of demographic reports, market trends, competitive reports, digital traffic, maps, and sales collateral.
  • Keeps abreast of information on markets and media through trade publications and other sources. This includes knowledge of local economic conditions and trends, key industries and retail developments 

  • BA required
  • Minimum three (3) years of experience in market research/data insights
  • Strategic mindset and highly analytical thinker with sound business judgment
  • Ability to present to and effectively communicate findings
  • Possess excellent communications skills both written and verbal
  • Ability to listen and interpret stakeholder needs
  • Can take initiative, identify key issues and develop creative solutions
  • Proficient in analysis software research programs/tools
  • Must be detail oriented
  • Proven ability to work on a team crossing all organizational levels and functional areas

Desired Qualifications
  • Proficient in these data tools: Scarborough, Claritas/PRIZM, Adobe Analytics, Tableau, Map info, and comScore
  • Design/create surveys
  • Direct experience moderating focus groups