The Miami Herald

3511 NW 91st Ave
Miami , FL
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Digital Marketing Strategist excelerate

The Miami Herald
Miami, FL Full-time
Posted on September 6, 2018

Miami Herald is hiring a Digital Marketing Strategist that will take the lead on all client contact once the sale is made - coordinating creative and implementing strategy. This position requires collaboration with other media teams and vendors. This position focuses on client retention and growth through digital reporting analysis and the consistent presentation of results to clients. This position will partner with our exclerate which is our in-house agency and handle top tier account.


  • Grow and develop the designated business
  • Build trust with and advise clients, providing a range of options to achieve client business and marketing objectives
  • Manage and effectively communicate client expectations for all initiatives
  • Contact and develop relationships with designated senior-level and mid-level clients
  • Supervise “day-to-day” designated client initiatives, including, but not limited to, business-building, strategy, media and creative projects
  • Play an essential role in major presentations to clients, including annual planning and selling creative, media plans and integrated campaign initiatives
  • Provide guidance to clients, assisting them with all aspects of their marketing and advertising
  • Deep dive with client web analytics platforms like Google Analytics, Adobe or Coremetrics
  • Deliver quality client reporting by auditing, implementing, and managing digital tag management platform
  • Show our clients the value of our work by creating custom scorecards based on site goals to measure website performance
  • Discover underperforming areas of the site; identify opportunities to improve the site
  • Lead client presentations, add insight to data and field strategic and technical questions
  • Ability to engage with clients and resolve difficult business issues
  • Provide leadership, support, and expertise. Inspire, motivate, train and mentor the team as appropriate
  • Practice standard operating procedures within the department to engage with others professionally, efficiently and profitably
  • Own client goals with detail-oriented briefs and strong attention to project management and follow through

Minimum Qualifications

  • Bachelor’s degree (B.A.) from four-year college or university and two years related experience or equivalent combination of education and experience
  • Experience with a variety of digital marketing tactics including social, SEO, SEM, display and programmatic
  • A proven track record in digital campaign sales, strategy and performance management
  • Ability to have productive customer interactions in person, on the phone or via email
  • Analytical skills and attention to detail
  • Ability to learn and adapt new technologies
  • Strong written, verbal and presentation skills
  • Excellent analytical, quantitative reasoning, problem solving, creativity and strategic skills
  • Google AdWords and Google Analytics certified<span

Preferred Qualifications

  • Experience implementing campaigns using Google Tag Manager and Google Analytics
  • Advanced knowledge of campaign tracking strategy including placement of pixels and other measurement software
  • Experience working with 3rd party vendors to fulfill or maintain customer campaigns
  • Experience with Salesforce and Google Drive


  • Campaign launch and maintenance, including client-facing interactions: 40%
  • Reporting analysis and delivery: 25%
  • Strategy (presale research, media plan, tracking):25%
  • Ongoing learning and digital training: 10%