Regional Strategic Planning Director

TBWA Worldwide Inc. d/b/a TBWA\Media Arts Lab   Coral Gables, FL   Full-time     Other
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Posted on July 11, 2021
TBWA Worldwide Inc. d/b/a TBWA\Media Arts Lab (Coral Gables, FL) seeks Regional Strategic Planning Director, Latin America to drct all rgnl & locl comm stratgies for Apple Inc’s ad cmpgns in LatAm. Act as lead comm liaison for Apple LatAm acct. Rsrch & anlyze rgnl & locl mrkt trends. Dvlp & presnt annl comm plans & mrkt rprts. Collab w/ Creative, Media, & Acct depts to ensure stratgc plans are exctd on time & on budgt. Mnge team of stratgsts. Idntfy advrtsg opprtnts for Apple in LatAm. Reqs Bach in Advrtsng & Mrktg +5yrs post-Bach prgrssv exp in pos offrd or in sr stratgy pos in LatAm mrkts at advrtsng agncy. At lst 1yr of reqd exp mustve incld dvlpg & ovrseeg advrtsing stratgies for globl cmputr, musc, or phone brnd in LatAm incl Brazil, Mexico, Chile, & Colombia; dirctng media cmpgn stratgies acrss broadcst, dgtl, & social media advrtsg mdiums; mngng advrtsg budgt in excss of $40mn; using Apple Keynote, Numbers, Pages, & MS Office to prfm mrktg rsrch & dvlp mrktg rprts; & mngng staff of at lst 3 stratgsts. Telecommutng permttd. E-mail res to Melissa Blanco, Ref #57 on rés.