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Product Marketing Manager (Miami,

Miami, FL Area Jobs
Miami, FL Full-time
Posted on May 5, 2019
Product Marketing Manager (Miami, F/T): Develop marketing action plans by defining objectives to achieve targeted opportunities. Develop KPI as metrics to measure success. Maintain an understanding of customer requirements by leveraging market insights analytics. Stay current on technical & regulatory compliance issues affecting the healthcare industry. Communicate the value proposition of the products to the sales team. Create marketing tools, including videos, solution briefs, case studies, demos & presentations to promote product sales. Develop a customer communication plan to explain newly launched product features and benefits. Plan and manage the strategy and launch of new products & releases. Operationalize go-to-market strategies for new product release, innovative medical app, and customer marketing programs using marketing tools. Must demonstrate an understanding of product marketing, including global product launch. Must demonstrate the ability to perform market research using marketing concepts and models. Must have experience launching innovative medical devices to the professional market . Must be able to derive insights from qualitative and quantitative data in creating go-to-market strategy of the app to the consumer market. Min. Bachelor's Degree in Business Administration or equivalent & 3 years of post-bachelor's progressive experience. Any suitable combination of education, training, or experience is acceptable. Mail resume to Jaime Pira @ Welwaze Medical Inc., 1450 Brickell Ave., Suite 2120, Miami, FL 33131