Digital Advertising Account Executive
Miami Herald is looking to hire a highly skilled hunter who will focus on developing new revenue and new customers by identifying the prospect’s advanced digital marketing needs. This includes website design, SEO, and social media management along with SEM and targeted display. The ideal individual will have in-depth digital services and product knowledge, a proven track record in digital sales and be exceeding customer expectations.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Meet and (preferably) exceed revenue goals
- Independent prospecting of digital opportunities that will drive new revenue streams and new customers
- Develop and maintain a full funnel of prospects and properly track prospects through the funnel using internal tools
- Conduct a professional client needs (impact) analysis that will lead to a results driven proposal
- Professionally prepare and present custom proposals and solutions
- Set expectations during pre-sale phase and manage post-sale to meet those expectations to ensure client satisfaction with an eye toward renewal and up-sell
- Include ongoing digital media campaigns to support the digital presence
- Collaborate and work effectively with the internal and external customers
- Assist with agency product development and pricing as needed
- Attend team sales meetings
- Other duties as assigned
Skills and Qualifications:
- Detail oriented with the ability to multi-task; highly organized and task oriented
- Proficient in Microsoft Office
- Excellent written and verbal communication skills
- Strong ability to develop and present professional and polished presentations
- Strong work ethic with a customer service positive attitude (internally and externally)
- Ability to contribute individually, and participate positively and productively in cross-functional teams
Education: Desired: Bachelors degree preferred
Experience: Required: 2-5 years related experience or equivalent combination of work and education experience. Digital sales, digital services, cold calling, good communication skills desired.
Skills Required: Comfort and working knowledge of digital marketing techniques, platforms and sales methods.