Senior Audience Growth & Engagement Producer (2688)
The Charlotte Observer is seeking a Senior Audience Growth + Engagement Producer to be the on-the-ground champion for daily execution of audience growth strategies that amplify our content and reader engagement strategies that better connect our newsrooms to communities.
You’ll engage with readers on a variety of platforms, from social media to live events; grow our newsletter offerings; and help launch additional news-related products. You’ll provide daily feedback and coaching to Charlotte Observer and Rock Hill Herald editors and reporters on SEO headlines/keywords, story format, breaking news distribution, and writing with an audience focus. You may also be called on to create promotion plans for story, video and audio presentation and distribution.
This role requires an editor who understands how to glean what our audience needs from us and transform what they hear into engagement tactics that reach beyond posting content. They are the masters of developing an engagement strategy that daily produces diversified digital experiences and manages our mid-conversion funnel.
Charlotte is a fast-growing metro area that is also one of the most livable communities in the nation. With a vibrant business community, sports arts and culture scene, The Charlotte Observer is the go-to source for news and information about the community.
The Sr. Audience Growth + Engagement Producer reports to the Editor, Audience Development.
Key responsibilities:
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Serve as a daily point of contact for newsroom guidance on content distribution that promotes audience growth. This includes:
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Leading critical news meetings with an audience focus.
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Leveraging data to make real-time decisions that will amplify content.
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Creating engagement opportunities on the day’s top pieces of content.
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Collaborating with the SEO team to identify best practices and evergreen topics.
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Implement engagement strategies that focus on initiating conversations and building community conversations.
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Regularly analyze performance data to improve engagement strategies, and offer feedback to newsrooms.
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Experiment with and implement strategies that increase audience growth and engagement, including popup newsletters; alert strategy; content data analysis; and A/B testing of headlines.
Qualifications:
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2+ years of experience, preferably in a digital media organization
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Reliable news judgment
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A proven track record of growing and engaging audiences
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A deep understanding of social media best practices and newsletter strategies
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A way with headlines and an understanding of what works on different platforms
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Must work comfortably in a job that will be fast-paced, data-driven, shaped by experimentation
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Extensive experience with real-time analytics platforms
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Curious about and aware of audience trends in the digital media space
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Reporting and editing experience a plus
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A demonstrated ability to learn new skills
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Occasional travel may be required