Institutional Director of MarketingBMA GROUP
San Juan, PR Full-time
Posted on May 9, 2019
Drive the strategic and operational management marketing operations: Recruitment Marketing, Creative, Digital, and Market Research ensuring delivery of the brand positioning, brand values, and the University strategy in order to grow our market shares. - Delivering the brand positioning on all materials produced, including brand alignment corporate strategies including brand identity on traditional and digital channels - Responsible for delivery of the 5-year marketing plan in line with university strategy - Establishing and managing annual marketing budgeting, phasing, and process. Ensuring monthly cost center reports, quarterly forecast, and budget planning for team. - Creating omni-channel annual recruitment marketing plans including apprenticeships, online and accelerated degrees embedding digital, as well as traditional marketing channels to secure annual student numbers targets as per University Plan. A close working relationship with Student Recruitment and Admissions will be required. - Responsible for delivering an efficient and proactive relationship with all University Sites and Services to enable local delivery of University marketing plans notably Partnerships, Business and Research. - In terms of compliance and brand compliance and in adherence with HE policy and regulations. - Overseeing the Digital communication plans to ensure the University leads a digital-first approach to marketing where necessary - Overseeing the Creative resource: creating online portal; brand templates toolkit and finding and managing external suppliers as well as overseeing major production (e.g. video, photography - image library) - Responsible for the management of departmental budgets to ensure transparency and accountability. - Providing relevant marketing insight, including customer behavioral insight and competitor activity to enable effective portfolio development, brand development, entry criteria, pricing strategy and benchmarking to improve student recruitment and reputation. A close working relationship with Corporate Information will be required. - Managing senior relationships with media and creative agencies and scrutinizing the effectiveness and impact of all work. - The role will involve being a member of cross-university groups - Managing major agency tender and contracts process - Establishing a standardized framework of briefing, campaign management, and analysis. Requirements - Bachelor's Degree in Marketing - Over 5 years of experience of leading and managing a marketing strategy within a complex organization ideally in Higher Education - A master's degree with a major in marketing, communications, public relations, journalism, business administration, or a related field is required; - Experience in, or understanding of, marketing, public relations, media relations, digital media, news and information, video production, photography and publications; - A commitment to working with multi-cultural populations; and Bilingual English/Spanish.